2 min read

Techie personas – an introduction

CWJobs has teamed up with Good&Co to uncover six tech worker personas in the workplace. Discover the strategies you can use to attract and retain each of them.

With vacancies outweighing skilled talent in the UK tech industry, firms are fighting to win the cream of the crop to fill an estimated 600,000 vacancies. Yet if they want to do so, they need to offer employees a role that creates a positive work-life balance, with nearly two-thirds (62%) saying they would quit their job to achieve this, according to our latest research.

At the same time, tech workers value career progression, with over half (52%) willing to leave their jobs over lack of it, while a third (35%) would move elsewhere for more learning and development opportunities. Meanwhile, micromanagement would drive four in ten workers (39%) out of the door (rising to 50% of IT workers aged 45-54).

Money vs new challenge – it’s an age thing

While salary and benefits are the biggest drivers for jobseekers when searching for a new role, with over two-thirds (71%) citing this, company culture is key for one in three (36%). Gen Z workers say a new challenge (56%) is more important than higher salary and other benefits (33%), proving stimulating work is the key to attracting the next generation of talent. The focus shifts to pay as workers progress, with over two-thirds (67%) of millennials (born between 1981 and 1996) being attracted to salary and benefits.

6 key techie personas

Working with culture fit specialists Good&Co, we have undertaken extensive research to uncover six personas amongst UK IT workers in the modern workplace, and outline strategies to help companies identify how to tantalise them to their doors and hold on to the best talent.

CWJobs Commercial Director, Dominic Harvey, comments:

The UK tech sector needs to find effective ways of addressing and solving the skills crisis. That’s why we’ve worked with Good&Co to help recognise different personality types in the workplace in a fun and playful way, to help candidates find industries and roles that suit them, and enable employers to tailor their approach for different tech personas.”