Design, build from the ground up , and govern the end-to-end marketing data foundation , including tagging, tracking, data pipelines, and modelling, to create a trusted single source of truth across brand direct, paid media, social, and CRM. This role is accountable for establishing greenfield data flows, standards, and operating models , enabling faster, better decision-making through accurate data, integrated views (GA4, Salesforce, Databricks, COGNOS), and scalable insight products (dashboards, attribution, MMM). Act as the primary point of contact for all digital tracking and marketing data issues, ensuring reliability, compliance, and speed across the ecosystem. Own tagging and tracking standards for web/app (GTM, GA4, CM360/Floodlight, Meta pixel/event manager, consent mode) Define and maintain the marketing KPI dictionary and data model; steward the single source ...
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